Silvia Li Sam is a Peruvian Chinese American founder, published writer, and expert on content marketing, web design, and SEO.
Li Sam was one of the youngest CEOs to start a multi-million dollar agency during the Great Resignation of 2021. Her award-winning agency, Slam Media Lab (Slam), focuses on SEO, Webflow, content marketing, and brand strategy for founder-led and mission-driven companies.
Before starting Slam, Li Sam was the first hire for digital & SEO at the XQ Institute, the nation’s leading organization rethinking America’s high schools started by Laurene Powell Jobs. She scaled XQ’s marketing efforts from 0 to over 650,000 members in 3 years, and skyrocketed their SEO from 0 to 2MM searches. Li Sam has led multi-million dollar advertising and branding campaigns, managed and executed partnerships with all social media platforms, and led two successful TV shows (Graduate Together & XQ Super School Live) on the four major networks. The shows have reached over 2B people.
Li Sam is known for starting one of the largest startup publications in the world in three months, growing it from 0 to 250,000 readers with no budget.
Her work has been nominated for Webby and Peabody awards. Li Sam’s marketing strategies have been featured on Forbes, The Huffington Post, NBC, and more.
She is a Board Member at Wild Awake, a nonprofit that provides immersive outdoor learning experiences for youth and adults that bring us closer to the earth. She also serves as a tech and marketing advisor to two tech-focused nonprofits: Peer Health Exchange and LTX Connect.
Li Sam holds a B.S. in Business & Marketing with a minor in design from the University of Southern California.
She lives in the East Bay with her partner and her labradoodle and frequently bounces between San Francisco, Lima, Honolulu, Los Angeles, and New York.
My parents — they immigrated from China to Peru with less than $50 with no knowledge of the culture and language. Now, they are successful entrepreneurs who opened many restaurants and their three children are doing pretty well themselves. Their resilience, grit, and love to see their family succeed has always been my inspiration.
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