20+ TikTok Hashtags for Small Businesses to go Viral

Content Writing & Strategy
Silvia Li Sam
Founder & CEO

If you’re a small business and you’re starting to dive into TikTok for small businesses, you came to the right place! At Slam Media, we’ve helped small businesses like restaurants, dentist offices, construction companies, realtors, beauty salons thrive in this new platform, and have been studying the depths of what performs well and what doesn’t. One question we get asked often is: What are the best TikTok hashtags I should use for my small business?

The answer is that there are many, and it really depends on your industry. 

In this article, we’ll dive into our favorite and most trending hashtags to use on TikTok for small businesses. Get ready to rack up those views and shares!

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Best Small Hashtags for TikTok Small Business 

When it comes to general hashtags that are less specific to your industry, but will still perform well for your small business on TikTok, here are some of our favorites:

  1. #smallbusiness (81B views)
  2. #smallbusinessesrock (2.6M views)
  3. #shoplocal (907.6M views)
  4. #smallbiztime (319.8K views)
  5. #supportsmallbusiness (5.9B views)
  6. #smallbiztiktok (570.2M views)
  7. #smallbiz (5.3B views)
  8. #smallbusinesslover (2.4M views)
  9. #smallbizunboxing (1.7M views)
  10. #smallbizyok


This is a classic, and for good reason. It has reached over 81B views. 

If you’re a small business, start by using this TikTok hashtag. It’s broad, but it’s a great way to start getting some traction with followers who are interested in supporting small businesses. Plus, the plural version of this hashtag (#smallbusinesses) has 93.3M views.

You can even use it in conjunction with other hashtags, like the ones mentioned in this article!


This hashtag has 2.6M views and is all about supporting small businesses, and users will love to see your business represented here!


With 907.6M views, this is one of the most popular small business TikTok hashtags in the shop local movement. Variations of that hashtag include:

  • #shoplocalbusiness (4.4M views)
  • #shoplocalbusiness (692.8K views)
  • #shoplocally (565.6K views)
  • #shoplocalbusinesses (704.1K views)

And if you’re out of the US or in a specific state, you likely have your own local hashtag that will follow this format: #shoplocal[city name/state name/country name].


This is the best Lizzo rendition, supporting small businesses. Entrepreneurs came up with a cool small business idea on TikTok to use Lizzo’s About Damn Time to feature their products. Check it out for yourself!


TikTok has been supporting small businesses and entrepreneurs from day 1. With this hashtag specifically, they’ve been curating resources and promoting it heavily with the copy:

“Small businesses are the souls of our communities, and we’re committed to helping them bounce back after a difficult year. Whether you’re a business owner looking back at the past year, or just want to give some love to your favorite local shop, join us using #SupportSmallBusiness.”

screenshot of the #supportsmallbusiness hashtag on TikTok
The #SupportSmallBusiness hashtag has helped small entrepreneurs around the world


This hashtag is one of the newer ones on the list, but it has already reached 570.2M views. Use this hashtag to show tips! Some ideas below:

  1. Show how and why you started your business
  2. Showcase your craft and products
  3. Do a giveaway with your audience
  4. Share unknown things about your product
  5. Promote your work


This is one of our favorite hashtags, because it shows the creativity of every small business owner across the world. With 5.3B views, this is one of the most trending and popular TikTok small business hashtags out there. 

Use it to show off your #SmallBiz and tell the world all the cool stuff you’re doing!

Screenshot of the #SmallBiz hashtag on TikTok
The #SmallBiz hashtags is one of the most popular for small businesses at the moment.


As a small business, we love supporting our local coffee shop, Etsy stores, and local restaurants. We follow this account to discover new places around us. We also follow them and become friends with them, because we understand the importance of community! Check it out to find inspiration and meet new people.


With 1.7M views, this is an amazing hashtag showing the best unboxing videos of small businesses offering packaged goods. We love the creativity and branding behind each product, and this is a great place to find an influencer or creator who meets your audience where they are!


This is your place to share updates, launch day, reflections for your followers, and tips! With a quarter billion people following this hashtag, there are opportunities to share trends and unexpected news. 

@thepeachfuzz.co Replying to @lunafa333 how I successfully got people to migrate to buying from my own website instead of Etsy 🙌🏼💃 it’s all about INCENTIVES baby! #smallbiztok #smallbusinesstips #shopifyseller #smallbusinesscheck #smallbusinessadvice ♬ original sound - The Peach Fuzz

Small Business TikTok Content Tips and Ideas

If you're a small business owner, you know that promoting your business can be a challenge. You may not have the budget for a big advertising campaign, but you can still get the word out about your business by using TikTok.

As you use hashtags, here are some small business ideas for TikTok (read our full guide here)

  1. Showcase your products
  2. Share behind-the-scenes footage of your business
  3. Show off your brand personality
  4. Share who you are and why you started your business

How to use TikTok hashtags for Small Businesses

And, when you use the right hashtags, you can reach a wider audience of potential customers. To find the right TikTok small business hashtags, start by thinking about what keywords describe your business.

For example, if you sell handmade jewelry, you might use hashtags like #handmade, #jewelry, #smallbusiness, and #shopsmall. 

Once you have a list of keywords, you can start searching for related hashtags. TikTok has a search function that allows you to see how popular a hashtag is and what other hashtags are related to it.

You can also use a hashtag generator tool to find popular TikTok hashtags. When you use TikTok small business hashtags, make sure to use them in a way that is authentic to your brand.

Finding Community through TikTok Small Business Hashtags

As you start using TikTok for small business, you'll quickly realize that it's all about community. There are a number of ways to get involved with other small businesses on TikTok, but one of the best is to use hashtags.

Hashtags can help you find other businesses like yours, and they can also help you connect with customers who are interested in supporting small businesses.

Here are some of the best TikTok small business hashtags to use to find community:

  • #smallbusinessowners (7.7B)
  • #smallbiztips (162.9M views)
  • #smallbizlife (104.8M views)
  • #smallbusinessentrepreneur (898.6K views)
  • #smallbusinesshustle (10.9M views)
  • #smallbizideas (4.9M views)
  • #smallbizmarketing

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