Website Launch Checklist: For Internal Teams, Agencies, and Freelancers

We’ve redesigned countless websites for our clients at Slam over the last several years. And even before that our team sat on the other side, managing websites for internal teams at some of the biggest tech startups and national nonprofits. Managing a redesign is a big task. It’s the first impression to anyone searching for you. Over the last few years, we’ve compiled all of our dos and don’ts into our master website launch checklist.

Our checklist is comprehensive, adaptable, and is designed around ensuring every detail is buttoned up before you hit publish for the first time. From design, to content, to functionality, to integrations, to SEO. This is a critical tool for anyone redesigning a website including agencies, freelancers, or internal teams.

Why do you need a Website Design Checklist?

Picture this: you’ve just connected your domain to your website and the site you’ve spent months working on is now live. You’re so excited to have reached the finish line, and you just sent an email to 100+ people letting them know your site is live. What a relief that this daunting task is now complete! You get an email reply from the CEO of your company. The first thing they noticed is your site loads funny in Firefox, which you never thought about because you use Chrome for everything. That sense of relief seems to have left the building just as soon as it arrived.

You wouldn’t be the first one to make this mistake though. There’s a ton going on in any website project. From managing the layout, content, identity, animations, integrations, strategy… With so many pieces at play, it’s easy to overlook the details. Trust me, I learned the hard way…

The checklist is a great roadmap to take you from “I think I’m done!” to having peace of mind before a launch. Our checklist makes sure that you have structure in your QA process, ensures quality consistently every time, and makes sure all high-priority (and often overlooked) pieces are completed.

What’s Included in a Website Redesign Checklist

Our website launch checklist has been custom designed for our workflow, but can easily adapt to yours.

At Slam, we focus on Webflow Design & Development (we’re a Webflow Expert Agency, too!). As you dig into our template here, you’ll notice a lot of the pieces are written specifically for a Webflow developer. But even if you use another CMS (like WordPress, Drupal, Editor X, etc.) a lot of the same principles transfer!

Our checklist covers:

  • Important items separated between pre and post launch
  • QA reminders for design items that are often overlooked
  • Quick ways to audit the speed and performance of your site (and then make it better!)
  • Reminders to set SEO settings like sitemap controls, metadata, and more
  • Analytics tools to help you track performance and traffic

In addition, we also work in Notion for most of our workflow. Our checklist is built in Notion as well to easily integrate with our task system. However, Notion makes it really easy to manage things like status, comments, project phases, timelines, and more. 

Slam Dunk Your Next Website Design Project

Whether you’re building a new nonprofit website, launching a landing page for your startup, or building a personal site, our checklist template is an easy way to make sure you launch a website bound to impress any visitor.

Get our FREE Notion template we’ve used to launch countless websites and make sure your next launch is the best one yet!

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Website Launch Checklist: For Internal Teams, Agencies, and Freelancers

Thanks so much for downloading our FREE Webflow Website Launch Checklist. This tool will save you time, stress, and ensure a website launch that slam dunks!

Our template is built on Notion, and you can easily duplicate it into your workspace:

  1. Open the link below
  2. Hit Duplicate in the top right corner
  3. Choose your workspace
  4. Get organized!

We’ve organized our checklist into two phases: Pre Launch and Post Launch. This is because there are items in launching a site on Webflow that require hosting and a domain set up.

Within most tasks, look for the toggle symbol to expose the subtasks. This helps you bucket a lot of the tasks that you can knock out together, like pieces in the QA process.Every task also has a status and owner field for project managing the process right in the template.

Got any questions? Feel free to email us at hello@slammedialab.com and our team will be in touch ASAP.

Click here to access our Notion Checklist Template!

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