SEO Keyword Research Template

SEO is the number one marketing channel to bring in new people who have never heard of your brand before. Through search, you can reach thousands of people looking for your organization’s content, resources, services, and more. And all things SEO starts with keyword research.

Keyword research is the process of identifying what you want your brand to be known for through search queries, and matching it with search data. For example, our client Kai XR — an ed-tech company that creates VR virtual field trips — did a lot of research around how people search for “virtual field trips”. By doing this research, we identified the low hanging fruit to go after, and we started ranking #1 for terms like “benefits of virtual field trips” and “are VR headsets safe” within months.

There are a lot of processes to make SEO a strategy to help any organization win and reach more people through Google. That’s why at Slam, every website project we do starts with keyword research. We’re a digital marketing agency hyper-focused on SEO, Webflow design & development, content writing & strategy, and brand identity. We’ve had big wins in SEO across a wide array of industries, including VC, education, fintech, the travel visa system, and more.

The same keyword research template that we’ve used to help mission driven organizations rank #1 time and time again we’re giving away for FREE. Learn why this tool can level up your SEO skills and help get you on the road to rank.

Features of the keyword research template

We’ve added features to our Keyword Research Template to make it easy to use for everyone, whether you’re new to SEO or have been doing it for years. Our template lives on Google Sheets, a free tool that marketing teams big and small are familiar with.

Inside the template, you’ll get access to several templates:

  • Brainstorming and research space
  • Research organization space

We’ve created a space for writers and marketers to brainstorm ideas for keyword research. It all starts with first identifying the topics you want to be known for, followed by listing out all of the variations that you can think of on how people might search for that term.

Next, we’ve created a template for you to organize the research. We’ve created a template that aligns with keyword clustering tools (like Keyword Insights AI) so that you can easily move data from your export to your research sheet.

To get started easily, our template also includes step by step instructions on how to do keyword research.

How to get the keyword research template

Getting the research right early is crucial to success in SEO. You can download our keyword research template for FREE today. Included with the template is both the brainstorming sheet and the research organization sheet, step by step instructions on how to use it (both video and written), and actionable emails on how to slam SEO at your organization.

And there’s more SEO resources where this came from! We also have our FREE ebook on SEO Terms: Explained for anyone new to SEO. We’re also continuing to release more resources over the next few weeks, including an article template, and an SEO for nonprofits course. To keep up to date with all of our SEO and content marketing resources, download our template!

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SEO Keyword Research Template

Thank you so much for downloading our SEO Keyword Research Template! With this free tool, you’ll be on the road to rank in no time!

Check out this video from our team to learn how to get started quickly:

Here’s the process to start organizing your keywords:

  1. Brainstorm keyword topics in the purple row on the brainstorming sheet.
  2. Under each topic, brainstorm variations of how to say each term (i.e. if your topic is Chicken Soup, you could list out How to make chicken soup, best chicken soup, chicken soup recipes, etc.)
  3. Once you’ve created a comprehensive list of variations, copy and paste your list of variations (including the topic) into a keyword research tool like Ahrefs, SEM Rush, or Google Keyword Planner.
  4. Export the data as CSV files.
  5. Import the data from your research tool into a clustering tool. Our favorite is KeywordInsights.AI.
  6. Once your data is clustered into groups, move your data into the template sheets to keep all of your data in one place.
  7. Highlight the keyword clusters you want to write for in a bright color to indicate what you’ll write for next.

If you have any questions, feel free to reach out to our team at hello@slammedialab.com. Happy writing (and hopefully ranking)!

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