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SEO for Nonprofits Masterclass Course

Ready to turn your nonprofit’s online presence from an afterthought into a super power? We make mastering SEO strategy for nonprofits easy. Find out how!
SEO strategies used by the world’s top nonprofits:
Peer Health Exchange
LTX Connect
Elemental Excelerator
Community Skills Initiative
Luminary Impact Fund
Fresh Approach
SEO for Nonprofits Masterclass Course

Is Your Nonprofit Having Trouble Navigating Any of These SEO Pain Points?

SEO is often goes overlooked by nonprofits. At the end of this course, they turned it into a strength.

Want to learn SEO best practices quickly (without the BS)

Time after time, our students have commended us with how the course has helped them grow their visibility and reach more people.

I don’t have a technical background

No worries — there are SEO things you can do that don’t need a technical background that can drive a lot of traffic.

Feeling overwhelmed by all the SEO terminology

We have a step-by-step guide walking through all these terms and how they affect SEO

Don’t have enough marketing resources or time

We have several ways you can improve your SEO, and we’ll show you how to prioritize them so you can focus on what drives the most impact.

Extremely confused on how to do keyword research and implement it

Our masterclass course will cover how to do that with two different tools.

Unsure how SEO can impact my marketing strategy

SEO is the #1 source of new traffic to a site. Why? Most people google everything to find what they need.

Who is Our SEO for Nonprofits Masterclass For?

Marketing and Communications Teams

Whether you’re starting in a new role or your nonprofit’s go-to marketer, our SEO for Nonprofits Masterclass is certain to help you elevate your nonprofit marketing and communications to a whole new level! Take full advantage of SEO, and reach your audience better than ever.

Event Coordinators

Planning some 🔥 events and want to let your whole community know? Our SEO for Nonprofits Masterclass covers everything you need to ace local SEO, rack up the RSVPs, and smash your fundraising goals.

Fundraising Coordinators

Looking for that missing ingredient to take your fundraising from good to amazing? Add SEO to your outreach strategy, and discover how your nonprofit can spread your mission, gain more donors, and hit all your fundraising goals—and then some!

Webmasters and IT Staff

From volunteer webmasters to IT pros, our SEO for Nonprofits Masterclass is designed for every level of tech know-how. We’ll help you build and perfect your SEO strategy, and become the go-to tech expert at every board meeting.

Grant Writers

Writing A+ grants but not getting many hits? Learn how to tailor your grant strategies and online content to match the way people search online, attracting more fundraising opportunities and surpassing all your nonprofit’s yearly goals.

What’s Included With Our SEO for Nonprofits Masterclass?

We cover everything you need to know about SEO—from the basics to technical backend fixes —that will have your nonprofit’s SEO strategy second to none in no time.

Introduction to SEO

A warm welcome to all! We will share an overview of the course and lay building blocks for how we will understand and master SEO.

Why SEO for Nonprofits

We’ll cover why SEO is important for nonprofits to boost online presence, raise awareness for your cause, and gain steady traffic to your site.

How does Google work?

You’re probably familiar with doing quick Google searches, but that is just the tip of the iceberg. You’ll learn the vast capabilities of Google and how it can help you develop best SEO practices for your nonprofit.

Types of SEO

SEO is an umbrella term that covers concepts like technical SEO, local SEO, off-page SEO, and more. By the end of this module, you’ll know what each of these types entail and how to apply them to your nonprofit.

How to do SEO

How do you apply SEO techniques to make sure your site is the first thing people see? You’ll get a quick intro to prepare you for upcoming in-depth walkthroughs.

How to do SEO: Google Search Console

Remember how we said Google search is the tip of the iceberg? In this module, you’ll learn how to use Google Search Console to understand site trends, organic traffic, and how you can get more people on your site.

How to do SEO: Sitemap

From crawling to indexing, sitemaps are essential to improving your site’s ranking, visibility, and traffic potential. We’ll cover how to view and update your sitemap in this module.

Keyword Research: Input

Discover how to identify relevant keywords that align with your mission, helping you attract more visibility and engagement from potential supporters and beneficiaries.

Keyword Grouping

In this module, you’ll learn how to categorize and organize your keywords effectively, creating targeted content strategies that resonate with your audience and drive meaningful engagement for your cause.

Audit Your Website

Auditing your organization’s website can help you identify technical issues that hinder performance and improve user experience. This walkthrough will teach you how to perform an audit for long-term SEO best practices.


Titles and meta descriptions can improve click-through rates, conversions, and amplify your nonprofit’s message and reach. Learn how to craft compelling metadata content for SEO!

SEO Writing Guide

We’ll be going through a comprehensive walkthrough of the SEO guide tailored specifically for nonprofits, so that you’ll be able to put your learnings to active use.

Images and Alt Text

Images, captions, and alt text serve multiple functions, from visual appeal to accessibility. But did you know they are great ways to boost SEO? In this module, we’ll cover how to utilize these materials to your advantage.


We’ll cover key insights into interlinking strategies that will improve navigation and maximize discoverability of your organization’s valuable content and resources.

Performance & Reporting

You now know how to do SEO for your organization’s site, but how do you keep track of your performance? In this module, we’ll cover how to measure SEO KPIs, interpret data, and generate actionable reports to optimize your nonprofit’s online presence.

Building Big SEO with a Small Team

If you are a lean team with limited resources, you may be feeling wary on starting an SEO sprint. However, you don’t need a large team to optimize SEO results. In this module, we’ll provide practical insights on how to achieve significant SEO milestones with a small team.

But Don’t Just Take Our Word for It!

We’ve helped nonprofits implement SEO strategies to boost site traffic and crush their marketing goals for years. Hear how!

Slam Media Lab successfully helped our team refocused our content strategy and creating quality content for the site, resulting in an increase in traffic and organic keywords being indexed. They led an organized process, ensuring a smooth workflow and allowing them to deliver the best results on time. They deeply care about their clients and go above and beyond to make sure we get the best results possible! Highly recommend!

LiAnn Ishizuka
Former Head of Product Marketing
Composer Education

Slam Media Lab is one of the leaders in SEO & web development for social impact organizations. Silvia and her team delivered and created content to reach young people through organic search.

Adriana Díaz
Former A. Vice President
Peer Health Exchange

Silvia is a best-in-class marketer, especially when it comes to nonprofits. They verified our account and grew it from 4K to 45K in a couple of months.

Patrick Starzan
Head of Growth
XQ Institute

Slam is equipped with a stellar team! The most impressive thing about them is they truly take the time to hear our thoughts and feedback, and apply them in the work so seamlessly. Plus, they’re so fast at comms! Our brand work has never been this strong, and thanks to their work, we’ll be able to make our brand and mission stand out online and in-person.

Jeremy Dutra
Marketing & Communications Manager
Fresh Approach

The Slam team was extremely professional and attentive to our needs. Our web lead was extremely diligent in the face of multiple timeline changes due to changes in our timeline. The project surpassed expectations, driving registrations and promoting our work. It has been so well-received by our community and partners that we’re expanding the project. You know a company by its people — and Slam has amazing people with a diverse and strong background.

Summer Hess
Website and Content Lead
Community Skills Initiative

Slam has helped us increase engagement on our social media platforms, and it is now way above the national average for social engagement. Moreover, we’ve seen an increase in followers as well. For example, on one of our platforms, we’ve seen a 100% increase, which has been very beneficial.

Philister Lukacevic
Former Director of MarComms
Peer Health Exchange

When Silvia launched Slam Media Lab, I knew that there was no other person to lead social. Her resources/templates are invaluable. We hosted LTX Quest 2021, the largest gathering for Latinx professionals. Thanks to Silvia’s digital and strategic leadership for the website/social/email, we had close to 5,000 attendees join us to build collective power for the Latinx community. The event went on to reach millions of people organically.

Lili Gangas
LTX Connect

Spread Your Mission Further With the Slam SEO for Nonprofits Masterclass!

Thousands of people are searching online for nonprofits like yours. Don’t miss a single donation, volunteer, or fundraising opportunity again with our SEO for Nonprofits Masterclass!


Can I get a refund?

We don’t accept refund requests unless it is stated clearly on a sales page. We apologize for the inconvenience but please understand that once a purchase has been made; and the resources have been downloaded or the course secrets have been learnt – it lives with you forever. Instead of requesting a refund, we highly encourage you to ask questions, make the most of your engagement within the community and leverage the new product or knowledge to your advantage!

Do I Receive a Tax Invoice?

The receipt you receive is acceptable for tax purposes. It has all the information you need to claim it as an expense for your business/student expenses. You can learn more about your receipt here.

Will I receive any updates to the materials?

Once you have purchased it, you will receive free updates for a lifetime. We'll drop new resources and updated videos from time to time, so be sure to check back!

Meet Slam Media Lab

Here at Slam, our mission is simple: to help you get more business, make an impact, and win online! We’ve done it several times, so we know what’s up. We’re a fast-moving team that delivers high-impact web design, branding, content strategy, and SEO solutions to companies on a mission to shape the future. Ready to slam dunk on digital? Contact us here.

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