Short Term Rental Website Builder 10+ Must-Have Features [Template + Resources]

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Team Slam
Helping you win online

If you’re reading this article, you’re probably looking for the real estate magic bullet: a visually stunning short-term rental website that converts without all that time-consuming graphic design and coding. After all, if you’re in the short-term vacation rental business, you probably got into the industry to maximize your returns without maxing out your schedule and stress levels. 

Luckily, Slam Media Lab knows exactly what you need. Our short-term rental website builder is designed for property owners and managers who need to get their short-term vacation rental property on the Internet, converting traffic to bookings without too much hassle. 

[Buy Slam’s Short-Term Rental Website Template for $79 – Limited Offer]

As a quick Google search will tell you, not all website builders are created equal. Some website builders offer simple drag-and-drop functionality. Others provide advanced customization options for experienced developers–emphasis on the word experienced. 

It can be hard to find a short-term rental website builder that combines ease of use with the professional tools you need to come across as a credible and well-managed vacation rental property. 

Generally speaking, it’s a good idea to look for these ten features in a short-term rental website builder: 

  1. Pre-Made Product Pages
  2. Image Galleries
  3. Booking Capabilities
  4. ADA Compliance
  5. Responsive Design
  6. Built-In SEO
  7. Conversion Tools
  8. Scalability
  9. Tutorials & Education Materials
  10. Technical Support

We designed our short-term rental template to include all ten of these must-have features. That means it’s the best of both worlds: user friendly and maxed out with high-level tools to succeed in the highly competitive world of digital marketing. 

Benefits of Using a Short Term Rental Website Builder

There are many benefits to using a short-term rental website builder. Our award-winning agency has been in the business of creating next-level digital marketing and branding products for over 10 years. These are the three top benefits we hear about the most: 

  1. Easy to use
  2. Professional branding & design
  3. Save time and money

In this section, we’ll take a look at the reasons why so many of our clients rave about the benefits of using a pre-made website builder for their short-term rental website.

Easy to Use

The short-term vacation rental market is on fire–a trend that looks set to continue for the foreseeable future. But that doesn’t mean it’s easy money, as every property owner and manager knows! 

From furnishing and maintaining your property to managing bookings and client expectations, venturing into the tourism real estate industry is not for the faint of heart. Obviously, a complicated tech project with a steep learning curve is the last thing you need. 

That’s why we designed our short-term rental template to be as user-friendly as possible. Our goal is to make things easy because we believe you should work less and earn more. 

Of course, as every entrepreneur knows, business needs and market trends change constantly. Sooner or later, you’ll need to update your short-term rental website. 

That’s why we created a short-term rental website builder that is as easy to edit as it is to build. Whether adding new content, creating seasonal pricing menus, or updating property listings, editing our short-term rental template is a breeze. 

Professional Branding & Design

In the world of digital marketing, appearance is everything–doubly so for the tourism market! As we tell all our clients, professional branding is critical for the success of your small business website

A stand-out brand image is a great way to leave an impression on potential guests and foster an appearance of credibility. In fact, research has shown that customers are more likely to fall in love with (and stay loyal to) a brand with a strong visual identity. 

At Slam, we hyper-focus on brand strategy and identity because we’ve seen the proven results. That’s why our short-term rental template is built by award-winning designers, so you can create a short-term rental website with fun and fresh professional branding–without having to take a masterclass in graphic design. 

Time & Money Saved 

If your goal is to save time and money, then a short-term rental website builder is the way to go. No need to spend hours building web pages from the ground up–just focus on content writing that converts, and you’re ready to launch! 

We can’t read minds, but we suspect you got into the vacation rental industry to make money and have fun. We’re totally on board with those goals, which is why we build the tools needed to accomplish them. 

Our short-term rental template provides everything you need to achieve your digital marketing goals without overwhelming your schedule and breaking the bank. 

Buy Slam’s Short-Term Rental Website Template for $79 – Limited Offer

10 Essential Features of a Great Short Term Rental Website Builder

We have a confession to make: at Slam, we’re a little bit obsessive. Before we design a product, we spend a lot of time thinking about every single detail. After all, our goal is to create amazing resources that help entrepreneurs achieve their goals. 

So, when we decided to design a short-term rental template, we took time to hyperfocus on the details. After extensive research and consultations, we came up with 10 essential features that every great short-term rental website builder should include. 

Pre-Made Product Pages

Time is money, right? You know this–it’s common knowledge. In the digital marketing world, pre-made pages are a great way to save valuable resources. 

Here are three advantages to using pre-made product pages for your short-term rental website: 

  1. Ready-to-use designs and layouts
  2. An easy-to-navigate interface
  3. Customization options to suit your brand identity and property style

Forget spending hours mapping out menus, site architecture, etc. With our short-term rental website builder, you get beautifully-designed pages that are ready and waiting for your content.

Image Galleries

Did you know research has proven a link between images and public perception of tourism destinations? If you want to convert interested customers into booked guests, your short-term rental website needs pictures–lots of them. 

Professional photographs of your short-term rental property show guests exactly what they’re getting when they make a reservation. It’s also a great way to highlight your space’s beauty and stylish design. 

That’s why every good short-term rental website builder has a built-in image gallery

And yes, you guessed it, a professional image gallery is one of the must-have features we included in Slam’s short-term rental template! 

Booking Capabilities

The most beautiful website in the world won’t do you any favors if it can’t convert visitors to paying guests. That’s why a streamlined short term rental direct booking process is an essential feature of any worthwhile short-term rental website builder. 

If visitors to your site can’t easily figure out how to make a reservation, they may become frustrated and look elsewhere

Worse, they might not trust your brand. 

By integrating an easy-to-use booking tool into your website, you’ll make potential guests feel more confident about inputting their credit card details and pressing the ‘book now’ button. 

ADA Compliance

The Americans with Disabilities Act (ADA) protects people with disabilities by establishing online and offline access guidelines. For businesses open to the public, that means ensuring your website complies with the Web Content Accessibility Guidelines (WCAG). 

When designing your short-term rental website, here are a few accessibility features to keep in mind:  

  • ALT text
  • Readable fonts
  • Multimedia captions
  • Accessible navigation tools
  • All functionality available from a keyboard

ADA guidelines are essential for increasing access to services and information, ensuring disabled communities have access to the services they need to live a quality of life. They’re too important to get wrong, which is why we were sure to include them in our short-term rental template. 

We’re proud that our digital products help make the world a more accessible place for everyone! 

Responsive Design

The Internet may have started with computers, but these days most people use their phones to surf the Web. In fact, research has shown that most internet users in the United States spend at least half their online time on mobile devices. So, if your short-term rental website looks good on a phone screen, you’ll have an easier time converting visits into bookings. 

Responsive design is a critical feature of any short-term rental website builder. It guarantees your site will look amazing on any kind of screen, from phones to tablets and desktop computers. Moreover, Google actually prioritizes mobile-friendly websites in its search engine, making responsive design a win-win feature. 

You could have the most well-designed website in the world, but if it doesn’t look good on a mobile screen then you risk losing huge numbers of potential clients

That’s why we designed our short-term rental template to be fully responsive from the start–no exceptions. 

Built-In SEO

Even a beautiful and responsive website won’t get very far if it can’t compete with other businesses in the search rankings. To drive organic traffic, you need people to actually see your short-term rental website when searching for vacation rentals. That’s why Search Engine Optimization (SEO) is a must-have tool for any property owner or manager looking to slam their digital marketing objectives. 

Here are a few of the ways SEO helps your short-term rental website: 

  • Improved searchability
  • Enhanced visibility
  • Increased organic traffic

Given the importance of ranking high in search results, we were sure to include built-in SEO tools with our short-term rental template

Conversion Tools

Imagine this: you’ve fully optimized your short-term rental website for searchability and you’re starting to see an increase in organic traffic. Now, you need to turn those new visitors into paying guests. That’s where conversion tools come into play. 

Here are a few of the ways to guarantee your website will convert: 

  • A streamlined user experience
  • Simple booking processes
  • Persuasive content writing 

We may not be able to predict the future, but we feel pretty confident saying our SEO and conversion tools together are the winning combination that will set you up for short-term rental success


As every entrepreneur knows, there’s nothing static about the market. This is true for every industry–including the short-term rental business. 

Even if you’re just starting out with your short-term rental website, it’s a good idea to plan now for future growth. That’s why a great short-term rental website builder should include scalable features to accommodate upcoming success. 

For example, you’ll probably need to add more property listings to your website at some point in the near future. 

Our short-term rental template has you covered with built-in features designed to accommodate long-term flexibility and growth

Tutorials & Education Materials

Knowledge is power, and building your short-term rental website is easier with some training. Obviously, you don’t need to learn HTML or JavaScript, but even the most streamlined short-term rental website builder needs an introduction. That’s why tutorials and training materials are an essential feature of any website builder. 

We’ve worked hard to make our short-term rental template as intuitive and easy-to-use as possible

And, in addition to the technical stuff, we also created high-quality video tutorials and educational materials to help you get started. So you’ll never feel like we expect you to build a whole website without any guidance. 

Technical Support

Everyone needs help once in a while. And when you do, there are few things more frustrating than struggling to reach customer support or, worse, getting stuck with a bot. 

Maybe you need help figuring out SEO tools, or you want to triple-check your WCAG compliance. Either way, Slam has your back with client-focused email support. 

If you’re using our short-term rental website builder and run into any issues, just reach out to our team for technical assistance. We’ll quickly connect you with a real human who will help you get things resolved as quickly as possible

Buy Slam’s Short-Term Rental Website Template for $79 – Limited Offer

Tips & Tools for Using a Short Term Rental Website Builder

Whether built from scratch or crafted with a template, every website needs checklists and tools to ensure everything is perfectly optimized and error-free. Before connecting your domain and going live, it’s a good idea to run your short-term rental website through a quality control process

Don’t worry, preparing for launch doesn’t mean more complicated skills to learn. 

To help you out, the Slam team put together three great tools for ensuring your website is ready to impress:  

  1. SEO ROI Calculator
  2. Website Launch Checklist
  3. Free Website Audit

Let’s take a look at how these free resources will set your short-term rental website up for a successful debut. 

SEO ROI Calculator

Over the years, we’ve gained tons of experience working with small business SEO, nonprofit SEO, and corporate SEO. Thanks to that experience, we’ve come up with a formula to measure SEO return on investment. 

Our SEO ROI Calculator quantifies variables like: 

  • Impressions
  • Clicks
  • Conversions
  • Traffic to site
  • Change in keyword positions

To use our calculator, simply enter your data and start tracking your metrics over time. This will help you measure your SEO progress and strategy, making it easier to respond to dynamic market changes and evaluate the return on your investment. 

Website Launch Checklist

There are few things more embarrassing than launching a short-term rental website full of typos and errors. It looks unprofessional and could potentially damage your credibility with prospective clients. 

That’s why we created a website launch checklist to ensure everything is error-free and ready for the public eye. 

Here are three benefits of using a website launch checklist: 

  1. Minimize the risk of critical oversights
  2. Identify compatibility issues with different Internet browsers
  3. Ensure your website meets high standards. 

Our checklist is comprehensive and can be adapted to your unique needs. 

Without a doubt, it’s the perfect companion to our short-term rental website builder! 

Free Website Audit

Even the most committed DIY-er needs some collaboration every once in a while. That’s why a website audit is a great tool to take advantage of when considering our short-term rental website builder. 

Whether you need help identifying potential issues and bottlenecks hurting your site’s traffic and conversion stats, or you’d benefit from guidance on SEO health and strategy, we’re here to make sure you get the support you need. 

One of the many products Slam offers is a free website audit with one of our digital experts. We’ll take a look at the challenges and opportunities facing your short-term rental website, and you’ll walk away with actionable advice for exceeding your digital branding and marketing goals. 

Don’t miss this opportunity to collaborate with the best in the business! 

Check Out Slam's Short Term Rental Website Builder

Slam’s short-term rental template is the perfect tool for property owners and managers looking to showcase their vacation rental properties and keep their calendars booked out months in advance. 

Whether you’re just getting started with your website design, or you’re looking to expand your current online presence beyond the standard booking apps, you’ll love the stylish design and ease of use offered by our short-term rental website builder. 

Buy Slam’s Short-Term Rental Website Template for $79 – Limited Offer

We’re a leading web design agency with 10+ years of experience partnering with nonprofits and businesses of all sizes

In addition to offering personalized, hands-on support to our clients, we also create professional digital tools to help motivated entrepreneurs take their ideas from concept to reality. 

A banner with a graduated blue-to-pink background displaying Slam Media Lab's awards. The text caption reads "We're not in it for the awards, but we got them anyway [smiley emoji]." The listed awards are from Davey Awards, CSS Design Awards, awwwards., and Clutch.

Here are a few of the award-winning services we offer: 

  1. Search Engine Optimization (SEO)
  2. Webflow Design & Development
  3. Content Writing & Strategy
  4. Brand Strategy & Identity 

We love working with people on a mission to build cool stuff and make the world a brighter, more interesting place. 

Contact us today to learn more about our short-term rental website builder, or to set up a free website consultation

We can’t wait to help you slam your digital marketing goals!

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