We partner with small business Sprig and Sprout, a Vietnamese restaurant in Washington D.C, to refresh the experience their customers were getting, while optimizing the website for direct orders.
With over three decades of restaurant experience under their aprons, chef and owners Jen and Marc have passionately crafted the finest, authentic Vietnamese cuisine in Washington D.C. Their journey through bustling bars, renowned hotels, cozy eateries, and iconic Pho restaurants, both locally and in Vietnam, has infused every dish at Sprig & Sprout with a touch of unparalleled expertise.
Sprig&Sprout had a slow and old website hosted on WordPress. Sprig&Sprout reached out to Slam as the leading restaurant web design company ran by an Asian and women-led founder to create a web experience that showed their cuisine, was optimized for SEO from day one, and allowed them to make more revenue by guiding its customers to order directly.
The website’s design and copy are both A+ and up to the standards we wanted! I really loved working with this team. They delivered amazing copy and design. Plus they’re organized, professional, and accommodating to our busy schedule as small business/ restaurant owners.
Third parties like Doordash and Uber get upwards of 30% of our revenue. This is why we centered the website design and copy to drive traffic to ordering directly through Sprig&Sprout ordering link. Through multiple touchpoints in the design and enticing copy, we helped Sprig&Sprout get customers excited about the food, the brand, and the business.
Designing and writing copy for Sprig and Sprout’s website comprised two key goals: showcasing the mission of the Vietnamese eatery while evoking a fun and welcoming atmosphere. We wanted to keep their mission-driven work and authentic Viet cuisine as the focus, while also crafting a site that expressed the tone set by Jen and Marc: fun, affable, lighthearted, and a joy to be around. Because that’s what copywriting with Sprig and Sprout was: a start-to-finish good time.
From day one, we ensured Sprig & Sprout's local SEO was set up for GROWTH. Through on-page optimization and keyword research, we set their website and copy to rank for keywords tied to their business and brand. By migrating their website from Wordpress to Webflow, we removed all third-party plug-ins and unnecessary code that slow down a website. The result? Sprig & Sprout's website now stands tall among search engine rankings, attracting hungry food enthusiasts from far and the local DMV area.
Sprig and Sprout is all about freshness. It’s derived from the traditional Pho accompaniments–basil sprigs and bean sprouts. We carried this idea into visuals, creating a “Fresh” identity inspired by bringing the element of sprout shapes throughout the site, and a palette that enticed eaters to see how vibrant their food is. From our brand identity, we wanted users to feel warm, welcomed, and hungry.