AI's changing search, and your brand needs to show up where answers are generated. We optimize your content so Claude, ChatGPT, and other AI engines cite you first, turning generative responses into your secret weapon.
We develop comprehensive content frameworks designed specifically for generative AI visibility. From topic clustering to citation-optimized formatting, we create resources that get pulled into AI responses, then manage the full production cycle so you can focus on running your business.
You can't improve what you don't measure. We track your brand's presence across major generative engines, monitor citation patterns, and deliver insights on where you're winning, and where there's opportunity. Think of it as SEO reporting, but for the AI era.
Generative engines prioritize authoritative, well-structured sources. We optimize your existing content library and build new assets that signal expertise, through schema markup, E-E-A-T signals, structured data, and citation-friendly formatting that makes AI models pick you over competitors.
ChatGPT, Claude, Perplexity, Google's AI Overviews, each platform weighs sources differently. We build strategies that work across the ecosystem, ensuring your brand shows up consistently whether someone's asking questions in a chatbot, voice assistant, or AI-enhanced search.
We analyze which competitors are dominating generative citations in your space and reverse-engineer their success. Then we build a better strategy, creating content that outperforms theirs in authority, clarity, and citability. Because in GEO, second place means invisible.
Our content strategy targets how AI models understand, cite, and surface information,m aking sure your brand becomes the authoritative source when users ask questions in ChatGPT, Claude, Perplexity, and beyond.
Generative engines love clear, structured, quotable content. We craft resources that AI models can't help but reference, from in-depth guides to data-backed insights, positioning you as the go-to expert in your space while still crushing traditional SEO.
The AI landscape shifts fast. We monitor how generative engines cite content, track where you're appearing (or not), and continuously refine your strategy so you stay ahead as the technology evolves.
We've helped brands go from zero AI citations to becoming the primary source in their industry. Whether you're in fintech, healthcare, or social impact, we know how to make your expertise unmissable in the generative search era.
We move fast. We pay attention to details, care about your work (we’re your first call when you need it the most). Our goal is to help you succeed.
Schedule a meeting — let's get the ball rolling!
Yes. SEO and GEO target different surfaces: SEO captures users who click ranked links, while GEO captures users who get answers directly from AI without clicking. Slam Media Lab runs both strategies together, using the same content assets to maximize visibility across search and AI channels.
Slam Media Lab tracks AI brand citations, citation frequency, and which platforms are surfacing client content. The agency benchmarks visibility before an engagement starts and measures growth monthly, using the same rigor applied to traditional SEO reporting.
Slam Media Lab's GEO service optimizes for ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. The strategy includes citation tracking so clients know exactly where they appear across AI-generated responses and can measure growth over time.
Traditional SEO targets ranked links on Google's results page. GEO targets the AI-generated summaries that appear above those links, plus direct answers in ChatGPT, Perplexity, and Claude. As more users get answers from AI without clicking, GEO ensures your brand gets cited in those answers.
Generative engine optimization (GEO) is the practice of optimizing content so that AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews cite your brand in their responses. Unlike traditional SEO, which targets ranked links on Google, GEO targets the conversational AI answers that are increasingly replacing those clicks.
