SEAL Annual Report
We helped SEAL tell the story of its first annual report, in print and as an interactive page on its website.
The TL;DR
SEAL helps California schools build language-rich classrooms where multilingual learners can thrive. In its fifth year as an independent nonprofit, SEAL was ready to publish its first annual report. We worked with the team from strategy to launch, covering content, copywriting, data visualization, a printed booklet and an interactive report page in Webflow. The report leads with the people SEAL serves and uses the numbers as proof, with one story told in print, as a PDF and on the web. SEAL has since used this work to build on for its 2025 and 2026 reports.
The Challenge
A first annual report, five years in
SEAL had five years of growth as an independent nonprofit to share, and it had never put out an annual report. The report had to speak to funders, legislators, superintendents, school boards and school leaders all at once.
The story lived in a lot of places: teacher survey data, district partnerships, policy work and the voices of educators, parents and students. It also had to work as a printed booklet, a PDF and a page on SEAL's website without turning into three different reports.
The Journey
Finding the story first
We started with strategy and a storyboard before any design. We mapped every section, from the Executive Director's letter to the impact numbers, so the SEAL team could see the whole report on one page and agree on the order.
Then we wrote the copy with the team, pulling survey data, district stories and testimonials into one narrative. The idea we kept coming back to was simple: lead with people, and let the numbers back them up.
A look that felt like SEAL
For the visual direction, we explored heading fonts and color treatments for key sections like The Need for SEAL. We tried Montserrat, Clash Display, Sora and Bricolage, and showed the section in twilight purple, darker tones and bolder tones.
In December the SEAL team asked to move away from Montserrat for headings, so we brought new options for them to choose from while keeping the report close to SEAL's brand.
Building an interactive report
We built the report page in Webflow so readers could explore it at their own pace. A table of contents jumps to each section, a map shows school district partners by region, and the impact numbers switch between 2023-2024 and all-time totals.
Six video testimonials from superintendents, a parent, a business leader and board members sit in a carousel, so readers hear from people directly. Teacher growth and student outcomes are shown as simple before and after bars and charts.
The Solution
One story in print and online
The report went live on SEAL's website on January 16, 2025, with the printed booklet and PDF following. Readers move through the letter, the need, SEAL's north star, impact by the numbers, spotlights on districts, educators and students, advocacy work and SEAL's vision for 2025 and beyond.
We also made social assets so SEAL could share the launch.
A base for the years ahead
SEAL has used this work to build on for its 2025 and 2026 reports. The 2024 page is still growing too, with the partner map now showing SEAL's 2026/27 school partners.
Hear What Our Client Has To Say
FAQs
We created SEAL's first annual report as a printed booklet, a PDF and an interactive page on seal.org. The work covered content strategy, copywriting, data visualization, design and Webflow development.
Funders, legislators, superintendents, school boards and school leaders. Each section is written so a busy reader can scan it and still see SEAL's impact.
A web page is easier to share and explore. Readers can jump to sections, filter the partner map by region, switch between yearly and all-time numbers and watch video testimonials. SEAL can also keep it up to date.
It pairs people with proof. Stories from districts, teachers and families sit next to clear numbers, like 933 educators trained and more than 15,000 students served in 2023-2024.
Yes. SEAL has built on this work for its 2025 and 2026 annual reports.
Sparked Your Curiosity?
Read more of our case studies and learn about how we slam, so you can jam.
.png)
Let’s Make Something Amazing!
We move fast. We pay attention to details, care about your work (we’re your first call when you need it the most). Our goal is to help you succeed.
Schedule a meeting — let's get the ball rolling!
