Prepared to Teach
Managing a website with where you don’t have control and uses old CMS is a painful process. Slam Media Lab partnered with leading education nonprofit Prepared To Teach to move their website from WordPress to Webflow, while creating a new identity for their website.
The TL;DR
Prepared To Teach partners span the country to make sure everyone who wants to be a teacher can afford to attend a quality preparation program. The nonprofit exists to shift the preparation ecosystem so that every aspiring teacher can graduate from a high-quality residency. When paid residency pathways with entry points for undergraduates, graduates, grow-your-own candidates, and career changers are the norm, the education system will be more effective and equitable.
The Challenge
How can Prepared To Teach regain control over their website design and functionality to better serve their audience?
Prepared To Teach was stuck with an old, clunky WordPress site controlled by their fiscal sponsor. The outdated design and lack of structure made it tough for users to find information, and staff couldn't easily make updates. They needed a fresh start—a vibrant, user-friendly site that they could fully control.
The Journey
Developing a new bold and inspiring brand identity
We wanted to keep the familiar elements of the logo and colors but introduce a bold new look. Our goal was to maintain brand recognition while adding a fresh, memorable twist.
Designing resource accessibility
We redesigned the resources section, the heart of their work to allow direct downloads from the platform, ensuring easy access for users.
Starting migration early and intentionally
We began the content migration process early, downloading all the content, categorizing it in Airtable, and integrating Zapier to automatically update the Webflow CMS.
The Solution
A new brand built for educators
We crafted a visual identity that plays off the concepts of building blocks to support teachers across the country. Using a combination of playful geometric shapes, vibrant colors, and a bold font, we constructed a versatile identity that is clean, modern, and sophisticated. From there, we expanded this visual system into the website’s redesign.
Migrating years of resources to a new, easy-to-use resource hub
Simplifying years' worth of important resources into an easy-to-use hub was a challenge. We built up an Airtable database to transfer and re-categorize resources. Unlike the old setup on WordPress—which had confusing links, slow loading, and limited control—our new Webflow CMS is flexible, fast, and optimized for SEO from day one.
Tracking user engagement from day one
We integrated Google Tag Manager on all assets to help Prepared To Teach gain valuable insights into their users' behaviors. By leveraging Google Data Studio, we tracked downloads, clicks, and engagement time, providing critical data. This has been invaluable for the organization, especially when sharing impact metrics with funders and partners.
Hear What Our Client Has To Say
Slam Media Lab's project management is really great, professional, and timely. They surpassed our expectations, answering questions quickly and meeting all deadlines. They used email, Slack, Notion, and Figma to work with us!
FAQs
Prepared to Teach is an initiative focused on improving teacher preparation and supporting educators with stronger training, compensation, and professional development resources — addressing the systemic factors that drive teacher shortages in K-12 education.
Slam Media Lab (slammedialab.com) provided digital marketing and communications services to Prepared to Teach — helping the initiative reach education policy audiences, school administrators, teacher preparation programs, and advocates for improved educator support.
Through thought leadership content (research briefs, op-eds, data visualizations), SEO for education policy searches, earned media outreach, LinkedIn for policy audience engagement, and email newsletters that keep stakeholders informed and aligned. Authority and credibility are the primary marketing assets for policy organizations.
Clear problem articulation, evidence base for your approach, specific policy recommendations in accessible language, partner and supporter logos for credibility, research and resources library, media kit with spokespeople and data, and an easy path to sign on, partner, or donate.
Yes. Slam Media Lab (slammedialab.com) has experience supporting education- focused nonprofits and policy initiatives — helping them communicate their work to policymakers, educators, and funders through effective content and digital strategy. +++
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