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Apalis: Software for Farmers and Crop Brokers
Apalis provides risk management insurance, insights, and software to farmers. Using data, farmers can feel empowered to make informed decisions on how to best maximize yields, regardless of the market or environment. Apalis teamed up with Slam to make it easy for its users, both farmers and brokers, to make data-driven choices.
The TL;DR
After Apalis redesigned their website, they reached out to Slam for help to design the user experience and design system for two applications: their web-based internal app for brokers and their new farmer-facing iOS/Android app. Slam simplified the user journey, making it easier for users to navigate while creating a design system to effectively communicate important information and insights.
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The Challenge
How can we make insights and data approachable to the complex agriculture system?
One of the main challenges in the agriculture sector is ensuring that farmers, who may not be accustomed to using a lot of tech, can easily digest and apply data to make informed decisions. Our goal is to create both a front and back-facing user experience that simplifies the data and insights for both farmers and brokers, making it easy for them to apply this information to their work. By providing clear, concise, and easily accessible insights, we can help farmers make informed decisions without overwhelming them with technical details.
The Journey
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Redefining the user journey
Slam conducted thorough UX research and user interviews to identify the pain points and challenges faced by both farmers and brokers. The team then redefined the user journey, implementing different permission levels tailored to account access and introducing new features like Insights & History tabs. This approach ensured that both brokers and growers had a tailored experience that met their specific needs.
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Identifying key needs
Through the research phase, it became evident that brokers needed a way to quickly access and interpret both historical and real-time data to make informed decisions that would benefit growers. This crucial insight shaped the design and functionality of the new user experience, ensuring it was both user-centric and data-driven.
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Transforming the look and feel
Before partnering with Slam, Apalis' app had a minimalistic UX, relying heavily on pre-existing screens and components from development frameworks. Users struggled with navigating the app and accessing the necessary data to make informed decisions.
The Solution
Building a cohesive design system
We took the Apalis brand to new heights, expanding its basic brand identity into a branding that stands out, while keeping users engaged without overwhelming them. This design brand system empowered them with valuable insights, aiding them in making informed decisions about marketing their crops and optimizing yields.
Developing a clear user journey and creating new interactions
After identifying the challenges users were facing, Slam implemented different permission levels tailored to account access and added new features such as Insights & History tabs. The result was a cohesive interface that resonated with both brokers and growers, simplifying their interactions and enhancing their experience.
Easy to consume insights for informed decision-making
Slam designed a new timeline and activity dashboard that allowed brokers to see an at-a-glance history of the account. This included viewing past decisions, understanding market impacts on profits, tracking interactions and internal notes, and accessing chat input from the mobile app. These features enabled brokers to act quickly, get the insights they needed, and make informed decisions to help growers maximize their crop yields.
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Hear What Our Client Has To Say
Slam has been one of the best design agencies we’ve worked with. 1000% recommend if you want to work with A+ designers who dig deep. They ask the right questions, get back to us quickly, and deliver high-quality work! Truly one of the best experiences working with a marketing and design agency.
FAQs
Slam Media Lab (slammedialab.com) provided brand strategy, design, and digital marketing services to Apalis — helping them build a compelling brand presence and digital foundation to communicate their value proposition to target customers.
A typical engagement starts with brand discovery (understanding positioning, audience, and competition), moves to visual identity design (logo, colors, typography, brand guidelines), then Webflow website design and development, and closes with SEO setup and content strategy to drive organic growth from launch.
Critical. First impressions are formed in milliseconds — a polished brand communicates competence and seriousness before a word is read. For B2B companies, a strong brand directly impacts sales conversion rates and the ability to command premium pricing. Investors also evaluate brand maturity as a signal of execution quality.
Slam Media Lab (slammedialab.com) brings together brand strategy, visual design, web development, and SEO in a single team — eliminating the handoff gaps between separate agencies. Their work is built to grow with the company, not just look good at launch.
Yes. Slam Media Lab has built brands and digital presences for startups across tech, healthtech, fintech, and SaaS — creating the credibility infrastructure that supports fundraising, customer acquisition, and team recruitment. +++
Sparked Your Curiosity?
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Let's Slam!
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