Ready to measure SEO results? With our SEO ROI calculator, you’ll be able to track if your investment is yielding the traffic, revenue, and profit you’re looking for!
At Slam, we understand the importance of measuring your SEO results. That’s why we’re releasing our free SEO ROI calculator so you can track the progress of your campaigns, and how it’s affecting your bottom line.
The SEO ROI calculator will allow you to easily evaluate the potential return on your SEO investment based on the following metrics:
Brands can also use the calculator to forecast the best, middle, and worst-case outcomes for their SEO campaigns.
To use the SEO ROI calculator, you can input these variables and track them over time to get a clear picture of the potential return on their SEO investment. The calculator below uses the following formula:
To determine the total monthly keyword volume (TMKV), you will need to use an SEO tool like Ahrefs or SEM Rush.
To calculate the TMKV, you can add up the monthly search volume for each keyword. On Ahrefs, you can export your keyword list into Excel and highlight the 'volume' column to see the search volume for each keyword.
To get your click-through rate, you’ll need to divide the number of clicks on a link by the number of impressions. The best way to get this is through Google Search Console.
Google Search Console is a useful tool from Google to track SEO search traffic, performance, and fix any issues to improve your visibility in search engines.
Based on how you track or define a conversion, you can get these in different ways.
Average order value (AOV) can be calculated by dividing the total revenue generated by your website by the number of orders placed.
Good news! You likely already have net revenue tracked.
Net revenue is the total amount of money generated by a website or business, minus any costs associated with generating that revenue. Ask your accountant or check your accounting software to find how much money you’re making.
LTV is calculated by multiplying the average purchase value by the number of purchases a customer is expected to make over a set period of time, and then subtracting the cost of acquiring and servicing that customer.
You have what you need to start measuring your SEO results and continue making data-driven decisions.