SEO for Nonprofits Masterclass Course

A warm welcome to all! We will share an overview of the course and lay building blocks for how we will understand and master SEO.

We’ll cover why SEO is important for nonprofits to boost online presence, raise awareness for your cause, and gain steady traffic to your site.

You’re probably familiar with doing quick Google searches, but that is just the tip of the iceberg. You’ll learn the vast capabilities of Google and how it can help you develop best SEO practices for your nonprofit.

SEO is an umbrella term that covers concepts like technical SEO, local SEO, off-page SEO, and more. By the end of this module, you’ll know what each of these types entail and how to apply them to your nonprofit.

How do you apply SEO techniques to make sure your site is the first thing people see? You’ll get a quick intro to prepare you for upcoming in-depth walkthroughs.

Remember how we said Google search is the tip of the iceberg? In this module, you’ll learn how to use Google Search Console to understand site trends, organic traffic, and how you can get more people on your site.

From crawling to indexing, sitemaps are essential to improving your site’s ranking, visibility, and traffic potential. We’ll cover how to view and update your sitemap in this module.

Discover how to identify relevant keywords that align with your mission, helping you attract more visibility and engagement from potential supporters and beneficiaries.

In this module, you’ll learn how to categorize and organize your keywords effectively, creating targeted content strategies that resonate with your audience and drive meaningful engagement for your cause.

Auditing your organization’s website can help you identify technical issues that hinder performance and improve user experience. This walkthrough will teach you how to perform an audit for long-term SEO best practices.

Titles and meta descriptions can improve click-through rates, conversions, and amplify your nonprofit’s message and reach. Learn how to craft compelling metadata content for SEO!

We’ll be going through a comprehensive walkthrough of the SEO guide tailored specifically for nonprofits, so that you’ll be able to put your learnings to active use.

Images, captions, and alt text serve multiple functions, from visual appeal to accessibility. But did you know they are great ways to boost SEO? In this module, we’ll cover how to utilize these materials to your advantage.

We’ll cover key insights into interlinking strategies that will improve navigation and maximize discoverability of your organization’s valuable content and resources.

You now know how to do SEO for your organization’s site, but how do you keep track of your performance? In this module, we’ll cover how to measure SEO KPIs, interpret data, and generate actionable reports to optimize your nonprofit’s online presence.

If you are a lean team with limited resources, you may be feeling wary on starting an SEO sprint. However, you don’t need a large team to optimize SEO results. In this module, we’ll provide practical insights on how to achieve significant SEO milestones with a small team.