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How to Start an Agency [Course & 20+ Templates]

Leverage our proven blueprint to start your own million-dollar agency. We did it in one year. You can, too. Our course packs in 20+ templates and exclusive insider processes, addressing every challenge from startup to success.
100s of clients of all sizes closed including:
Northwestern University
Elemental Excelerator
Symphonic VC
The University of Chicago
Peer Health Exchange
Kai XR
How to Start an Agency [Course & 20+ Templates]

Are you experiencing any of these pain points as you create and open your agency?

Starting an agency is no small feat. Our course will put you on the path to launching your agency business with confidence.

I am trying to figure where and how to grow my agency customers

Our “How to Start an Agency” course covers everything from crafting a winning pitch deck to finding platforms you can use to get more clients. We have made $2M in just two years, trust us!

I want to streamline my ops and processes

Have an agency but everything is all over the place? No worries. We crush PM, and have developed processes and dashboards replicated by award-winning agencies across the world.

I don’t know how to legally create and form an agency

We didn’t either, so it took us weeks to figure out which tools to use, what was the right set-up, and what taxes we needed to pay. Our step-by-step guide and trusted partners are here to help you through this complex process.

I need actionable tools to help me set-up my agency for success

With over 20+ templates and detailed processes, we have everything you need to scale your agency.

I am just one person, but want to open and build my agency

Freelancer? Solopreneur? Or teaming up with a business partner? Our agency course and blueprint empowers you to evolve from freelancer to LLC or S-Corp owner.

I am swamped with agency how-tos

We were once buried in info, too. Dive into our clear, concise guide and get exclusive access to the very templates that built our agency.

Who is this Agency Starter Course For?


Explore what it takes to go from freelance gigs to a structured, scalable business.


Expand your practice and turn it into a niche consulting agency.

Agency Owner Looking to Expand

Get more advanced tools, techniques, and tricks to take your agency to the next level.

Agency Employee Looking to Start a Company

Making the leap? Learn how to start an agency from scratch, legally and operationally.

In-House Marketer Looking to Start an Agency

Turn your marketing skills into an award-winning agency. We have the blueprint to make it happen.


Equip your creator’s toolbelt with skills and best practices to turn your creative work into a profitable business.


Build from solo ventures to an operating agency model, multiplying your impact and profits.

What’s Included with Slam’s How to Start Your Own Agency Course?

Get ready for an inside look (processes, hustle, tools) into building a successful agency. This ten-hour agency course will put you on the path to turning your idea into a business.

Blueprint to Creating Your Agency

A warm welcome to all students! We will share an overview of the course—expectations, important things you need to know before starting the course, and real-talk on the house you’ll need to grow your agency.

My Journey

In 2021, I decided to start my own agency during the pandemic. Today, in 2023, we have earned over $2 million. You’ll get the behind the scenes.

The Role of an Agency CEO

We’ll give you an overview of the agency owner mindset, share how hard it actually is, and how you’ll have to position yourself to succeed!

The Company Set Up

Setting up your company can feel daunting. Many entrepreneurs find themselves overwhelmed in this phase, and spend lots of time getting hung up on details that won’t move the needle. We’ve done our research to help you make this a smooth process. Instead of weeks, you’ll start your company in a matter of hours. This way, you’ll get back to focusing on what you love.

Finding Your Niche

Find the right clients! We’ll show you how to pinpoint your niche, perform research for it, and where to start your client search. The right clients matter more than the competition. There are a lot of services you can offer after you get started. Figure out how to expand to tangible services that can help you bring more profit to the table.

How to Get Your First Clients

So many ways exist for you to land your first client — word of mouth, referrals, social media, agency and freelancer platforms. We’ll walk you through how to land your first one and writing copy that works.

Setting Up Your Services & Pricing

Pricing too high or too low? Imposter syndrome? We’ll walk you through different pricing models, and what you need to consider when setting up your prices.

Crafting a Winning Proposal

This is one of the most important steps in building your own agency. My mentor told me: “Great proposals get you great clients.” I’ve taken this as a mantra and designed a proposal that has a high-conversion rate; we’ll show you how we put it together.

Legal & Operational Set Up

We’ll guide you through deciding your business, how it might affect your taxes, where you need to register your business, what licenses you need to get, what banking solutions are out there, and how to use Slam’s resources and templates to help you save hundreds of hours.

Operations, Processes, and On-boarding

We’ll help you create an onboarding experience that sets the stage for a long-lasting and fruitful client relationship. Do not ignore this step; it showcases how professional you are. Additionally, we’ll share templates that can help you manage your workstreams efficiently, while actively reporting your results.

Tools & Software Recommendations

We have a long list of tools, templates, and software recommendations (at a discount) that will help you scale and grow your agency.

BONUS: How to Use Chat GPT to Improve All Processes

In our bonus module, we'll explore how ChatGPT boosts workflow efficiency across content creation, customer support, research, and more. From crafting compelling copy to analyzing data and pitching clients, learn how to leverage ChatGPT's capabilities for streamlined processes and improved productivity.

Don’t Just Take Our Word for It

Here's what our students and partners have to say about their experience with our agency and the course!

"Silvia is one of the best marketers and executives I've ever met! She went from being an in-house marketer to launching and leading a million dollar agency. I've partnered with her agency Slam Media Lab multiple times, and the level of organization and dedication she put in to grow it is no small feat. I'd highly recommend anybody to learn from and take this course."

Louise Langheier
Luminary Impact Fund
Angie Carrillo

When I started my company, Slam gave me SO MANY tips and resources to get everything set-up legally and operationally. It saved me SOOO MUCH TIME. It would have taken me days to figure out what bank, software, and tools to use. They've done research worth thousands of dollars! -

Sarah Baltazar Piñeiro
Hecha Luz Studios

Silvia and Slam are extraordinary operators - they know what it takes to grow an organization and do it with care and joy. I have learned so much about operations, lead-generation, and nurturing relationships from them and highly recommend this course!!

Sophie Klimcak
Wild Awake
Sydney Liu
Founder & CEO
Character Hub
Sabrina Wang
Founder & CEO Coach

Great content Silvia and I like how you’ve figured out how to continue to build Slam Media Lab and pay it forward!

Walter Paulsen
Executive Coach
Vistage Chair
Trevor Wong
TDub Digital

Master How to Launch Your Own Agency Now!

Learn how to start an agency from end to end. Join students across the world in a comprehensive agency course that tackles how to build an award-winning agency.

Hours of action-packed video content
Downloadable client templates
Downloadable operational templates
Assignments to turn ideas into action


Will I receive any updates to the materials?

Once you have purchased it, you will receive free updates for a lifetime. We'll drop new resources and updated videos from time to time, so be sure to check back!

Can I get a refund?

We don’t accept refund requests unless it is stated clearly on a sales page. We apologize for the inconvenience, but please understand that, once a purchase has been made and the resources have been downloaded or the course secrets have been learned, it lives with you forever. Instead of requesting a refund, we highly encourage you to ask questions, make the most of your engagement within the community, and leverage the new product or knowledge to your advantage!

Do I receive a tax invoice?

The receipt you receive is acceptable for tax purposes. It has all the information you need to claim it as an expense for your business/student expenses. You can learn more about your receipt here.

Are there any guides or tutorials available to assist during the course?

Yes, Slam’s “How to Start an Agency” course offers supportive resources, guides, and tutorials.

Is this “How to Start an Agency” course self-paced?

Yes! You can start the course at your convenience and progress at your own speed, without any obligation to adhere to a fixed class schedule.

What unique resources does the agency course offer?

We provide templates we use at Slam internally and with clients to help you scale your business.

Why was the “How to Start an Agency” course created?

Potential agency owners often spend hundreds of hours trying to find the right resources to start their business—from how to incorporate to finding a bookkeeper to figuring out the systems they need to start the agency to running the business. It took us weeks to crack this. We believe that it shouldn’t be this hard to start your own company.

What’s the “How to Start an Agency” course?

Slam’s “How to Start an Agency” course is a masterclass and comprehensive program that covers the basics—from starting an agency to how to run and operate your business—so you can become a million-dollar agency.

Meet Slam Media Lab

Here at Slam, our mission is simple: to help you get more business, make an impact, and win online! We’ve done it several times, so we know what’s up. We’re a fast-moving team that delivers high-impact web design, branding, content strategy, and SEO solutions to companies on a mission to shape the future. Ready to slam dunk on digital? Contact us here.

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