Doing a slow documentary roll-out to maximize community impact takes maximum innovation. Quiet was up for the challenge. So were we. We joined forces to make some magic happen.
Quiet is an Arts & Culture initiative committed to helping artists access funding, own their work, and start conversations about deep political issues. For their first documentary project—The Death of My Two Fathers—the team wanted to run a grassroots marketing campaign focused on community screenings. They partnered with us to bring the idea to life and make it picture perfect.
We brought Quiet’s vision to life in three steps: Step 1: do in-depth keyword research around film themes and use the results to populate site copy and articles. Step 2: build site-native solutions for payment, event registration, and community screening management. Step 3: put it all together in a cinema-worthy design that audiences can use as a platform to share their own stories.
Slam Media Lab successfully created a functional website that was visited by thousands of users. The client’s film also received positive feedback for its screening. They were collaborative and provided valuable guidance to support and help the internal team’s online presence to the next level.
Quiet wanted to run a slow, exclusive roll out of the Death of My Two Fathers. To make this happen, they needed a site-native payment management solution that was easy to use on both the front and backend.
We integrated Memberstack, Zapier, Airtable, Wistia, and Webflow to design an elegant custom paywall and membership platform, helping the Quiet team run screenings with ease.
The Death of My Two Fathers wanted to take an alternative route to distribution. With the rise of no-code, together we imagined a distribution method designed for impact. We pushed tools like Webflow, Zapier, and Memberstack to the limits to create a seamless experience to watch, reflect, and engage.
While we focused on building out a comprehensive payment management solution, we were careful not to let our focus on the nuts and bolts eclipse the film itself.
To keep the documentary’s narrative at the heart of the design, we opted to open the site with an interactive video experience.
The video invited folks to go deeper into the film’s themes and provided a new look at the documentary and the director behind it.
The Death of My Two Fathers is deeply anchored in themes of grief, redemption, collective healing, family, and legacy. Underscoring these themes on the site was key for staying true to the team’s purpose.
We took the opportunity to build a brand language that would not only spotlight these themes, but also boost the site’s overall SEO, thereby reaching a wider audience with the film.
