LTX Quest 2021
Collaboration eclipses competition at LTX, an organization on a mission to provide more professional opportunities for Latinx professionals. To make this happen in the midst of a pandemic, the LTX team called us in to run marketing for their first virtual digital conference.
The TL;DR
LTX Connect’s LTX Quest is the largest professional gathering of Latinx professionals in the US. Valuing collaboration over competition, LTX Quest is on a mission to provide more connection opportunities for Latinx professionals in media, entertainment, advocacy, and technology sectors. Through our marketing push in 2021, LTX Quest attracted over 5,000 attendees.
The Challenge
How do we connect a digital community of Latinx professionals in the midst of the pandemic?
With the pandemic restricting in-person events, LTX Quest needed to drive registrations and engagement in a virtual environment. The challenge was to overcome Zoom fatigue and show Latinx professionals the vast possibilities and opportunities available within their network, all while keeping the community engaged and active.
The Journey
Understanding the Latinx community in the middle of a global pandemic
We kicked off by diving into the unique challenges faced by Latinx professionals during the pandemic. With digital fatigue rampant and virtual event skepticism high, we needed to find a way to captivate this community. We listened closely through interviews, feedback, and community engagement, ensuring our approach was spot-on. We have an advantage. We’re a Latina-run agency.
Leveling up the brand
We gave the LTX Quest brand a serious upgrade, making it stand out with top-tier professional design that makes you stop scrolling on Instagram and TikTok. Our goal was to create visuals that truly resonated, making the site not just functional but also fun and engaging. The result? A seamless, captivating experience that drew tens of thousands of clicks to our profile in just a few weeks—all without spending a dime.
Creative compelling and fun content that breaks the noise
We knew we had to bring our A-game with content. We tapped into user-generated content, leveraged influencer power, and rode the wave of Reels at its peak. We also brought community organizations into the mix. Unique campaigns were our secret weapon to cut through the noise and keep the engagement high. From career tips to cultural stories, every piece was crafted to captivate and connect.
The Solution
Driving website traffic with deep engagement
Our multi-pronged approach to LTX socials spanned three platforms and included artist calls, open giveaways, and direct messages to our target audience. These actions engaged audiences and drove users to the LTX website, with a whopping 56K website page views.
Staying ahead of the curve and inside the community
We kept LTX Quest’s spirit of community and focus on contemporary issues burning by A) posting content generated by users B) engaging through DMs to Tweets in real time and C) Staying tuned to trending topics that our audience cared about.
Influencer marketing and creative, bold campaigns
We brought LTX Quest to life with influencer buzz and bold, creative social media campaigns. Our #LatinxProud campaign showcased amazing community stories, sparking pride and connection. User-generated content added a personal touch with career tips, cultural videos, and Latinx art.
Motivational posts inspired and reflected LTX Connect's mission. The Latinx Artist Campaign, featuring Eduardo Dennis, celebrated creativity, while the Latinx Small Business Campaign highlighted small business entrepreneurs. This fun, multifaceted approach energized LTX Quest’s digital presence and fostered a vibrant, engaged community.
Hear What Our Client Has To Say
When Silvia launched Slam Media Lab, I knew that there was no other person to lead digital. We hosted LTX Quest 2021, the largest gathering for Latinx professionals. Thanks to Silvia’s digital and strategic leadership for the website/social/email, we had close to 5,000 attendees join us to build collective power for the Latinx community. The event went on to reach millions of people organically. But what was most impressive is the deep connections she built with all attendees as she shared her story, her identity, her vision for the future.
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