We partnered with nonprofit NCW Tech Alliance and Microsoft to create a new brand and website for their Community Skills Initiative, a free program to help workers successfully navigate the paths to working jobs of the future.
NCW Tech Alliance is a non-profit organization that serves 165+ business members and the greater community by hosting and supporting over 45 events per year and providing resources in technology, entrepreneurship, and STEM education.
Redesigned and developed the CSI website in English and Spanish to promote multiple pathway courses from sponsors and to house partner landing pages to reach local communities. Designed and built online competition infrastructure for Upskill-a-thon 2022, allowing 1000+ participants to upskill and compete for cash prizes.
The Slam team was extremely professional and attentive to our needs. Nancy, our web lead, was extremely diligent in the face of multiple timeline changes due to changes in our timeline. The project surpassed expectations, driving registrations and promoting our work. It has been so well-received by our community and partners that we’re expanding the project. You know a company by its people — and Slam has amazing people with a diverse and strong background.
The first challenge in designing the Community Skilling website was to figure out a way for all their local partners to find the information and courses, balancing style with a thoroughly sleek and efficient user experience. The second challenge was organizing all of the content, layers, organizations – to create a website that would feel seamless so job seekers would sign up for free courses so they can upskill to get jobs in the current digital economy.
The Community Skilling website doesn’t just tell you what it is or where to go, it tells you why. We created a site that speaks to multiple audiences, where they have the power to decide which path they want to follow and fits their interests. The site is designed to do the very practical job of persuading job seekers to try out the courses.
Reaching Spanish speakers was one of the main goals of the website. With the help of our in-house Spanish speaking team (yes, we speak multiple languages!), and Weglot, an AI-content translator), we speed up the process of creating the Spanish version of our Webflow site. Plus, SEO was fire. The website’s branding also made sure its robust identity – logo, colors, photography, words, shapes, and all the other little things – speak to that audience.
To engage with the local community, the organization hosted their annual Upskill-a-thon. Pushing the boundaries of low-code, we implemented an all-in-one solution to manage all ops of the competition through Airtable. We provided a platform for people to submit data (with file attachments), automate actions based on input, and organize data easily in various ways. We used it to facilitate and store data for competition registration, competition submissions, and send out automated email to update competitors, saving the company weeks of time managing this information.