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Helping job seekers upskill for the future of work

We partnered with nonprofit NCW Tech Alliance and Microsoft to create a new brand and website for their Community Skills Initiative, a free program to help workers successfully navigate the paths to working jobs of the future.

How do we create a resource hub that speaks and connects with a diverse audience?

Community Skills Initiative

With carefully curated multi-lingual website experience

NCW Tech Alliance is a non-profit organization that serves 165+ business members and the greater community by hosting and supporting over 45 events per year and providing resources in technology, entrepreneurship, and STEM education.

The Project

Redesigned and developed the CSI website in English and Spanish to promote multiple pathway courses from sponsors and to house partner landing pages to reach local communities. Designed and built online competition infrastructure for Upskill-a-thon 2022, allowing 1000+ participants to upskill and compete for cash prizes.

What we did

Google Search Console Integration
Website Migration
Responsive Website Design
Landing Page Design & Development
No-Code Platform and Systems Building
Webflow Design & Development
On-page Optimization

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Community Skills Initiative

Building a fast and intuitive path to showcase pathway courses based on the audience

The first challenge in designing the Community Skilling website was to figure out a way for all their local partners to find the information and courses, balancing style with a thoroughly sleek and efficient user experience. The second challenge was organizing all of the content, layers, organizations – to create a website that would feel seamless so job seekers would sign up for free courses so they can upskill to get jobs in the current digital economy.

The Community Skilling website doesn’t just tell you what it is or where to go, it tells you why. We created a site that speaks to multiple audiences, where they have the power to decide which path they want to follow and fits their interests. The site is designed to do the very practical job of persuading job seekers to try out the courses.

Nancy Peng
Webflow Designer & Developer

Targeting multi-lingual users and organizations

Reaching Spanish speakers was one of the main goals of the website. With the help of our in-house Spanish speaking team (yes, we speak multiple languages!), and Weglot, an AI-content translator), we speed up the process of creating the Spanish version of our Webflow site. Plus, SEO was fire. The website’s branding also made sure its robust identity – logo, colors, photography, words, shapes, and all the other little things – speak to that audience.

Welcome to Automations with Airtable to Manage Your Logistics

To engage with the local community, the organization hosted their annual Upskill-a-thon. Pushing the boundaries of low-code, we implemented an all-in-one solution to manage all ops of the competition through Airtable. We provided a platform for people to submit data (with file attachments), automate actions based on input, and organize data easily in various ways. We used it to facilitate and store data for competition registration, competition submissions, and send out automated email to update competitors, saving the company weeks of time managing this information.