Further Travel
A bright, youthful website design and Webflow build for a travel brand made for 18 to 30 year olds.
The TL;DR
Further Travel, a travel brand from Intrax, runs group tours for 18 to 30 year olds. They asked us for a new website that could share their travel stories, help people find the right trip and lead them toward booking. We started with brand discovery and a mood board, then designed a bright, friendly look across every key page. We built the full site in Webflow with a connected CMS and planned how tour data would flow in from their booking system. Here's a look at the design and build we delivered.
The Challenge
How do you mix travel stories and tour booking in a site that feels fun for young travelers?
Further Travel wanted one site that did two jobs. It had to be a home for travel content that helps people find them through search. It also had to make it easy to browse tours and start booking.
Behind the scenes, tour details and prices lived in Moonstride, the booking system their team used. So the site needed a way to show that data without making it hard for the team to manage.
The Journey
Planning how tour data would reach the site
Every tour page needed the same set of details: length, locations, price, deposit, what's included and a day by day itinerary. We mapped each of those fields and designed the tour pages around them.
We set up a Zapier connection to send tour data from Moonstride into the Webflow CMS. Later testing showed Moonstride's API didn't return tour and pricing data in a format the site could use, so we recommended using Moonstride's booking widget instead.
Making it easy to find the right trip
Young travelers browse in lots of ways. Some start with a place, some with a type of trip and some with a story they read.
We built a connected CMS that links tours, destinations, blog articles and influencer trips. A destination page shows its tours and highlights, a tour page suggests similar tours, and blog posts lead back to trips.
Designing a brand that feels fun and trustworthy
We started with brand discovery to agree on three values: friendly, fun and approachable; personality and community; and trustworthy. From there we built a mood board with two directions, Bright and Bold and Clean with a Pop.
The final look pairs Further Travel's teal and sunny orange with a warm cream background. Poppins headlines use a two tone highlight, and rounded photo cards put real travelers front and center.
The Solution
The final design is a youthful, easy to use website built in Webflow.
A design that speaks to young travelers
Big photos, bold color and playful headlines make every page feel like the start of a trip. Clear buttons point people to tours and destinations without getting in the way.
Content and tours that work together
Travel stories, destinations, tours and influencer trips all link to each other. Wherever someone lands, there's an easy next step.
Built for the team to run
We built the site on Webflow's CMS with a full style guide, so the Further Travel team could add tours, destinations and articles without a developer.
Hear What Our Client Has To Say
FAQs
Further Travel is a travel brand from Intrax that runs group tours for 18 to 30 year olds, with trips to places like Thailand, Bali and the Maldives.
Slam Media Lab designed and built a new Further Travel website in Webflow in 2024, starting from brand discovery and a mood board.
We designed the full site, including the home page, tours, tour details, destinations, blog and about pages. We built it in Webflow with a connected CMS and style guide.
Friendly, fun and approachable; personality and community; and trustworthy. Every color, font and layout choice came back to those three.
Webflow. Its CMS links tours, destinations, articles and influencer trips so related content shows up together.
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